The English designer Liam Toller has risen from a UK kid obsessed with fashion, art, design, and culture, to the art director of his very own fashion brand – Saints Diablo.
As he prepares to take the reins of one of this years most exciting new brands, we’re looking back on his career trajectory, from designing artwork for the likes of platinum recording artists The Game, Kanye West, and Rick Ross to French Montana, then collaborating and designing for some of the UK’s leading streetwear and sports brands such as JD Sports & Tessuti. Now, finally deciding to unleash his talents on his very own luxury fashion brand, this young artist has come a long way.
When he speaks about fashion and his brand, he states that he sees things differently and every piece is treated as a piece of art, the same way he would always create a design for a single or album art; that you have to be in that creative mindset and take into consideration peoples perception, when they see this artwork how will they interpret it. Fashion is a way of getting your message over to people in an art form, except he always tries to incorporate good with the bad, elements that don’t normally belong together but actually work and look great together.
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